| |
| |
|
|
Internet Marketing Business Ideas - Why Article
Marketing Is Better Than Pay Per Click Advertising
by
Pasi Kaarakainen
|
|
|
If you have an internet marketing business
you need website visitors for it to succeed. Two of the most popular
ideas of getting traffic to a website today are
article
marketing and
pay per click
advertising. You can probably make a case for one or the other
depending on your preferences. In this article we will make a case for
why article marketing is better than ppc advertising.
1.
You can start doing article marketing for free. To do this you need to
write quality articles that are focused on solving a problem or around a
theme. The articles need to target keywords that search engines would
find attractive.
2. Once your articles are
written you need to submit them to a handful of the top internet
directories. This is not hard to do and therefore many people choose
article marketing as a way to get started.
As you begin to
create a backlog of articles you will be building backlinks to your
website as well. This is targeted traffic and these links stay on the
internet for many years to come helping your internet marketing
business.
|
 |
3. One problem with pay per
click advertising is that the minute you stop promoting your advertising
ends. Article marketing can bring you traffic over and over whether you
work on it or not.
4. Pay per click
advertising can be expensive if you do not know what you are doing.
Another problem with it is that many people lose more money than they
actually make on their ppc campaigns. With article marketing your only
investment is the time that it takes to write the articles. Therefore
your financial exposure is much lower than it would be if you were to do
a ppc campaign.
5. Article marketing allows
you to brand yourself as an expert in the niche you are dealing with.
This is tough to do with pay per click advertising.
6. You can send your traffic to a landing page before passing
it through to your primary website, blog, or sales page. One downside to
this approach with pay per click advertising is you may not derive
enough leads to cover the cost per click, therefore having to abandon
your campaign. Building a list is easier with article marketing.
These are a few key points why I feel article marketing is better than
ppc advertising. For people who have more time than money this is
probably a better way to work at increasing the number of visitors to
their internet marketing business website.
Author's Bio
Pasi Kaarakainen is an internet
marketing business owner who uses
article
marketing his main strategy to create targeted traffic to his
website. Go to
Pasi's site to learn how you too can
start an internet business of your own. |
 |
 |
|
