Video has taken over the internet as content is just not enough to flourish a blog or internet based business these days.  This is not to say content is no longer needed, but video attracts a whole other kind of audience.  This is precisely why you are not doing enough if your blog does not include video marketing today.

The power of visual communication is remarkable.  Believe it or not, 90 percent of internet users would prefer to watch a video than they would read an article.  In addition, statistics have shown that 6 out of every 10 customers will watch streaming videos.  Think about how much business you are losing and how many potential customers are turning away the second they see your blog without videos.

Landing pages have long been a part of the internet and running a business.  The same holds true with video as the goal is to take SEO video landing pages and convert a prospect into a customer.  While you still want to have the same landing page as before, spice it up by throwing in a video that can convey the message on another level.

Something that scares many away from video marketing for their internet based business is actually creating the video.  The good news is it really is a rather simple process.  All you need is a video camera or cell phone, video making software that can be found online for free, and a free account at YouTube or Yahoo! video.  You can even convert an article that you have written into slides with pictures or graphics while talking over the content.

Blogs are terrific for meeting new people and really getting to know them.  However, at the end of the day what you are trying to do is market a company, business, product, or program of yours.  Videos are tremendous viral marketing tools.  The visual medium is extremely popular as people are attracted to funny, intriguing, or informative videos.  It is an outstanding marketing tool to have.

Plain and simple, video marketing attracts a whole other crowd that would otherwise pass right through your blog to the next.  Having a strong balance between content and video is a must as it offers a little bit of something for everyone.  Video is much too popular to not include into your internet business marketing scheme.  And with how easy and affordable it is to take advantage of, there are no excuses not to do so today.

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Filed under: Blogging • Viral Marketing

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