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Basics of The Search Engine Optimization | |
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Internet Business - A Beginner's Guide To Search Engine Optimization
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If you long for high search engine rankings or plenty of organic targeted traffic, then
Search Engine Optimization is essential. SEO forms the basis of virtually every
internet marketing campaign, and is not something that should be overlooked.
Search Engine Optimization
can be separated into two sections, "on page" and "off page". The "on page" elements focus on the code that makes up your
internet business website and which the search engines `see` when indexing you, together with the content that you offer.
The "off page" factors primarily centre on the quality, quantity and relevance of the sites linking to you; the anchor text of those links to you and indeed the sites to which you have linked, the latter often being ignored in designing an appropriate linking strategy.
As far as on page SEO is concerned, the timeless saying remains true; "content is King". To achieve good search engine rankings (especially in Google) it is vital to have good quality, original content. This content must be focused around keywords that are relevant to your site and not be made up of content copied from elsewhere. Search engines such as Google place a great deal of weight on content unique to your site, and relevant to what their user is searching for. They are sensitive to grammar, spelling and overall quality so if you are going to compromise anywhere, don`t make it on content.
It is worth noting that your website's structure and code must also be search engine friendly. For those new to
SEO, search engines index a website by sending a "spider" (sometimes called a "bot") to look at the website's code. If your coding is messy or poorly constructed, the spider may struggle to accurately navigate your website and distinguish content from everything else. It is for this reason that CSS is a good option for successful on-page
SEO as it separates the style of the website from the content.
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Within your website's code other areas can help to better your ranking such as the appropriate and accurate use of Meta-tags, the inclusion of keywords in "title" tags and "header" tags, easy to navigate internal linking (such as the use of a site map); use of the header H1 and H2 tags; use of Alt text for images and keyword density in the main body of the content (ideally around 2-4%).
"Off page" SEO is also vital to your ranking, and so is worth spending time developing. Although it is a very complicated area of optimization, the basics of "off page"
SEO are the number and location of good quality inbound links to your
internet business site.
Within Google, each site has a "Page rank" (some believe this to be named after a Professor Larry Page who developed the algorithm) of 1 through to 10, which is determined by many different factors. One of these factors is, again, the quality of websites linking to yours. For instance, if you were to receive a link from a Page Rank 2 website, it would be worth less than a link from a Page Rank 8 website, all other factors being equal. That said, page rank is updated relatively infrequently, with many page rank 0 sites appearing high in the search results. It is one of literally hundreds of criteria by which Google assesses a site.
Furthermore, links are worth vastly more if they are from a page on a website focused on a similar topic to yours. There are many ways to legitimately and safely generate more links, such as providing content for other sites, link trading. Ethical
SEO firms generally advise against buying links. It may work today but have harmful long-term effects.
The complicated and very competitive world of SEO is a vast topic. However, don`t be deterred by this: all of the information you need to succeed is readily available on
the internet. One day, with enough hard work, you may
become a Super Affiliate.
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